Solace has a strong clinical reputation and a patient base that genuinely loves it — but that goodwill is invisible online. The digital presence scores 47/100: the website carries serious trust architecture gaps, Google Business Profile is under-optimised and review-silent for nine months, and the practice is completely absent from AI-assisted search.
None of these problems are structural. They are fixable within 90 days. The gap between where Solace sits now and where it should be represents a conservative 55–70 additional new patient enquiries per month at full implementation.
Modern health search has four distinct layers. A practice can rank on Google and still be invisible in the places where patients increasingly start their research. Here is where Solace stands across all four.
| Layer | What it means | Solace status | Rating | Priority |
|---|---|---|---|---|
| Layer 1 — SEO Traditional Google ranking |
Organic visibility for condition and service keywords on Google Search. The baseline layer — most practices have some presence here. | Ranking for brand name only. No service or condition pages indexed. Home page ranks position 14 for "women's health Burleigh Heads". Competitors hold positions 1–4. | Partial | P1 — Critical |
| Layer 2 — AEO Answer Engine Optimisation |
Structured content that appears in Google featured snippets, People Also Ask boxes, and AI Overviews. Requires FAQ schema and question-based content architecture. | No FAQ schema on site. No question-based content. Not appearing in any People Also Ask results for target queries. Zero featured snippet presence. | Absent | P1 — Critical |
| Layer 3 — GEO Generative Engine Optimisation |
Optimising for citation in ChatGPT, Perplexity, and other language models. Driven by structured entity data, directory consistency, and practitioner authority content. | Solace not mentioned in any LLM response to "women's health clinic Burleigh Heads" or related queries. Schema: none. Directory citations: inconsistent across 8 platforms. | Absent | P2 — High |
| Layer 4 — AIO AI Overview presence |
Appearing in Google's AI-generated summaries at the top of search results. Requires on-page authority signals, structured data, and E-E-A-T alignment specific to health content. | Not appearing in any Google AI Overviews. Two competitors are cited in AI Overviews for core queries. Both have practitioner bios and FAQ schema that Solace lacks. | Absent | P2 — High |
These are high-intent searches by patients actively looking for exactly what Solace offers. The practice is either absent from these results or buried far enough down that no patient sees it.
| Keyword | Monthly searches | Current rank | Opportunity | Ranking bar |
|---|---|---|---|---|
| women's health clinic burleigh heads | 210 | 31 | Critical gap | |
| pelvic floor physio gold coast | 390 | 24 | Critical gap | |
| endometriosis specialist gold coast | 170 | 19 | High value | |
| women's health gp burleigh heads | 140 | 11 | Page 2 | |
| postpartum pelvic floor gold coast | 260 | 28 | Critical gap | |
| menopause clinic gold coast | 320 | 22 | Critical gap | |
| pap smear burleigh heads | 90 | 14 | Page 2 | |
| PCOS treatment gold coast | 180 | 33 | Critical gap | |
| women's health physio gold coast | 280 | 9 | Page 1 — low | |
| bulk billing gynaecologist gold coast | 430 | not ranked | No presence |
GBP is often the first thing a referred patient checks — before she even visits the website. Solace's profile has the bones of something good, but critical gaps in review velocity, service completeness, and post activity are costing local pack position daily.
| GBP Factor | Detail | Status |
|---|---|---|
| Profile completeness | Business info, categories, hours, attributes — core fields populated correctly. | Pass |
| Photo count | 6 photos uploaded. Google recommends 10+ for practices. No team or interior shots. | Partial |
| Review count | 22 reviews total. Competitors in the local pack hold 45–90 reviews. Below threshold for competitive local visibility. | Partial |
| Review velocity | Last review posted 9 months ago. Google's ranking algorithm weights recency heavily. A silent profile loses ground every week. | Fail |
| Q&A seeded | No practitioner-seeded Q&As. Two unanswered patient questions sitting in the profile since March 2025. | Fail |
| Service list | 4 of 14 applicable services listed. Pelvic floor, menopause, and PCOS services missing entirely. | Partial |
| Business description | Description present but generic — no suburb-specific language or specialty keywords. Misses most local search triggers. | Partial |
| Primary + secondary categories | Primary: Women's Health Clinic — correct. No secondary categories set. Physiotherapy and GP categories missing. | Partial |
| Posts frequency | Last post: 7 months ago. GBP posts signal to Google that the practice is active. Current: inactive. | Fail |
| Booking link | Hotdoc booking link connected and functional. Reduces friction from profile to appointment. | Pass |
| Website link | Website linked but points to home page. No service-specific landing pages to link to because they don't exist yet. | Partial |
| NAP consistency | Name, address, and phone differ across GBP, website footer, and 3 directory listings. This actively suppresses local ranking. | Partial |
Three direct competitors for the same Burleigh Heads and south Gold Coast patient. Two are outperforming Solace on most measurable dimensions — despite Solace having the stronger clinical reputation based on qualitative signals.
| Practice | Brand | SEO | GBP | Content | Reviews |
|---|---|---|---|---|---|
| Solace (you) | 32 | 41 | 58 | 28 | 45 |
| Harmony Women's Health Varsity Lakes |
65 | 72 | 80 | 60 | 82 |
| Coastal Women's Clinic Miami |
48 | 55 | 65 | 35 | 70 |
| Southside Health for Women Palm Beach |
44 | 50 | 61 | 42 | 66 |
A patient researching Solace before her first appointment runs through a mental checklist — usually unconsciously. Here is exactly which trust signals she finds, which are missing, and which could actively create doubt.
A growing proportion of patients — particularly women aged 25–45 — now use ChatGPT or Perplexity before Google when researching health options. This is what they see when they ask about women's health in Burleigh Heads. Solace doesn't appear.
| Recommendation | Why it matters | Severity |
|---|---|---|
| Build MedicalOrganization + Physician schema Structured data on website |
Schema markup gives AI models machine-readable entity data about Solace — who the practitioners are, what conditions they treat, where they are. Without it, models have to infer from unstructured text — and they often don't. This is the single highest-leverage technical fix for AI visibility. | Critical |
| Create practitioner authority pages 600–900 words per practitioner |
AI models weight practitioner-authored or practitioner-specific content heavily when forming recommendations. A page that describes a practitioner's training, philosophy, and specialties in depth gives models the citation material they need. Currently, no such pages exist on the Solace website. | High |
| Standardise entity data across all directories NAP + service consistency |
Perplexity and other models aggregate information from health directories, Healthshare, HotDoc, and local listings. Inconsistent name/address/phone across these sources creates conflicting entity signals — models are less confident about the practice, so they default to competitors with cleaner data profiles. | High |
The matrix below plots keyword clusters by search volume (x-axis) against whether Solace has content targeting that topic (y-axis). Most high-value opportunities sit in the bottom-right: searched constantly, answered by nobody at Solace.
| Content opportunity | Monthly searches | Content type needed | Priority |
|---|---|---|---|
| Pelvic floor physiotherapy Gold Coast | 390 | Dedicated service page, 900 words, FAQ schema, practitioner-authored | P1 |
| Menopause clinic Gold Coast | 320 | Service page + condition explainer, HRT explainer (AHPRA-compliant framing) | P1 |
| PCOS treatment Gold Coast | 280 | Service page + educational article on PCOS management pathways | P1 |
| Postpartum pelvic floor recovery Gold Coast | 260 | Condition-specific page targeting post-birth patient journey | P2 |
| Endometriosis specialist Gold Coast | 170 | Service page + guide on diagnosis pathway (high patient anxiety, high search intent) | P2 |
| What to expect at first pelvic floor appointment | 140 | Patient FAQ article — high trust signal, strong AI citation potential | P2 |
| Bulk billing women's health Gold Coast | 430 | Pricing/billing page with clear Medicare rebate information (major conversion driver) | P1 |
| Perimenopause symptoms explained | 210 | Educational article targeting top-of-funnel awareness before patients are ready to book | P3 |
Sequenced to fix the highest-leverage gaps first. The 30-day actions alone will stop the most immediate trust and compliance issues. The 60-day actions build the search infrastructure. The 90-day work is where compounding begins.
These aren't optimistic projections. They're conservative estimates based on search volumes, average conversion rates for health websites in this category, and average new patient values for a Gold Coast women's health practice with Solace's service mix.
At full implementation over 90 days, the three levers above represent 70 additional new patient enquiries per month — roughly a 3.5× improvement on current numbers, all from channels Solace is already present in but not optimising.
That's not a forecast — it's a floor. It excludes AI visibility gains (still early, hard to quantify), referral pathway improvements from practitioner authority content, and the compounding effect of a consistent review strategy building over 12 months. The practices that act on audits like this in 2026 will be structurally ahead of their market by 2027.
Every audit we produce is built from live data on your actual practice — not a template. It takes two days and costs you nothing. If you decide to work with us, we apply it immediately. If you don't, you keep the findings.
We respond within one business day · Gold Coast, QLD · nicola@thinkbigmedia.com.au