We build the brand that
fills the waiting room.
Health practices don’t lose patients to better clinicians.
They lose them to better brands. We fix that.
The decision is made
before the call.
before ever contacting a clinic
before booking an appointment
presence influences their choice
Sources: Digital Silk 2025; Aha Media Group 2024; YouGov/Reputation 2022
Growth before brand is the most expensive mistake in health marketing.
Before we build anything, we work out what your practice stands for, who it was built for, and why it’s the right call for that specific patient. Positioning, messaging, visual identity, AHPRA compliance. All settled before a single tactic is touched.
Every patient touchpoint either earns trust or quietly loses it. Your website, your bio, your Google profile. We build them to reflect the standard of care you actually deliver, not just the impression you want to give.
When the foundation is right, growth gets easier. SEO, content, social, paid advertising. We bring these in once there’s something worth amplifying. That order matters.
Here’s what clients say.
Should anyone be looking for a smart, savvy and exceptionally talented Digital/SM brand builder than I would certainly recommend your services without hesitation.
I cannot recommend Nicola highly enough. She is energetic, creative and hard-working. She adapts readily to the fast-paced digital landscape and has been an absolute pleasure to work with.
I had the chance to team up closely with Nicola over the last few years on strategic social/digital initiatives on different medical aesthetics brands internationally — from CoolSculpting to miraDry. Nicola has been not only instrumental in leveraging significantly the brand awareness of these brands and categories, but also in supporting the growth of our global business via an innovative and ad hoc approach on social.
Nicola has created exceptional assets and tools to promote our high-value fundraising events. Her attention to detail and creativity has supported us in raising vital funds while helping us transform how we promote our events.
You can rely on Nicola’s strategic mindset, along with the operational implementation of her turn-key tactics. An amazing digital asset every manufacturer and clinic in our medical aesthetics world should have to make an impact and support double-digit business growth.
Should anyone be looking for a smart, savvy and exceptionally talented Digital/SM brand builder than I would certainly recommend your services without hesitation.
I cannot recommend Nicola highly enough. She is energetic, creative and hard-working. She adapts readily to the fast-paced digital landscape and has been an absolute pleasure to work with.
I had the chance to team up closely with Nicola over the last few years on strategic social/digital initiatives on different medical aesthetics brands internationally — from CoolSculpting to miraDry. Nicola has been not only instrumental in leveraging significantly the brand awareness of these brands and categories, but also in supporting the growth of our global business via an innovative and ad hoc approach on social.
Nicola has created exceptional assets and tools to promote our high-value fundraising events. Her attention to detail and creativity has supported us in raising vital funds while helping us transform how we promote our events.
You can rely on Nicola’s strategic mindset, along with the operational implementation of her turn-key tactics. An amazing digital asset every manufacturer and clinic in our medical aesthetics world should have to make an impact and support double-digit business growth.
See where your
practice stands
We'll review your brand, how you appear in search, and what a patient sees before they call. Then we'll give you a direct read on what's costing you bookings. Free.
Work with us
by you.
We build you a clear brand strategy and growth playbook. Your team owns execution. Best for practices who want to move at their own pace with a clear plan in hand.
- Brand Audit & Positioning Report
- SEO & Content Playbook
- Trust Design Framework
- 90-day roadmap
- 1 × Strategy Deep Dive
with you.
We own the strategy and creative direction. Your team executes with our coaching, review, and guidance throughout. Best for growing practices that want expert direction without handing over full control.
- Brand Strategy & Positioning
- Monthly strategy sessions
- SEO framework & keyword guidance
- Content review & coaching
- Practitioner authority plan
- Monthly performance review
for you.
We own the brief, the execution, and the outcomes. You focus on the clinic. We handle everything from brand and website through to SEO, content, social, and reporting.
- Brand Strategy & Trust Design
- Website Design & Development
- SEO, Content & Social Media
- AI Search Visibility (AEO)
- Paid Advertising
- Monthly reporting & strategy
Things practices
ask us first.
Real questions from clinic owners and practitioners before they start working with us.
Book a callBrilliant practitioners, invisible online. We built Thinkbig to close that gap, starting with women’s health, where the stakes are higher, the compliance stricter, and generic marketing doesn’t survive contact with the patient.
Nearly a decade in digital marketing, social, and content creation for medical aesthetics and wellness. She was Head of Social at Black and White Comms, where she worked with some of the biggest global aesthetics brands: L’Oréal, Crown Aesthetics, miraDry, Dr Alexis Granite. She moved to the Gold Coast in 2021 and has been building Think Big Media around one belief. Excellent clinical work deserves a brand that matches it.
Spent his career across major labels at Sony Music and Universal Music Group, then four years as CMO in blockchain and crypto. He was working seriously with AI before most agencies had a position on it. At Think Big Media, Ed handles the technical side. The infrastructure and systems that give independent clinics access to marketing capability they’ve never had before.