Free download
The AHPRA
Advertising
Guide.
The plain-English guide to AHPRA's advertising rules — what they actually mean for your website, your social media, your Google profile, and your patient communications. Written by a health marketer with a decade inside health and medical marketing.
The AHPRA
Advertising
Guide
What you can post, what you can't,
and how to stay compliant.
What's inside
The 7 AHPRA advertising rules that affect every health practice
A clear breakdown of the guidelines most practitioners either don't know or misunderstand, including the ones that cause the most compliance notices.
Testimonials, before/after photos, and health claims
Exactly what's permitted, what needs a disclaimer, and what to never publish. With real examples of compliant and non-compliant content.
Compliant social media: what to post and what to avoid
A practical guide to posting confidently: educational content, practitioner authority, patient-facing messaging, without the legal exposure.
Website and Google profile compliance checklist
Run through every patient-facing touchpoint against the guidelines. Know exactly what to update and in what order.
How to market compliantly without losing commercial impact
AHPRA compliance doesn't have to mean bland. This section shows how to apply the rules without gutting the persuasive power of your marketing.
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It's free.
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Written by Nicola Pocock — a decade of health and medical marketing experience, including work with L'Oréal, Crown Aesthetics, The Private Clinic Group, and Dr Alexis Granite.
Who it's for
Any registered health
practitioner who markets
their practice online.
If you're registered with AHPRA (GP, physio, psychologist, cosmetic nurse, dermatologist, or any other regulated health professional), AHPRA's advertising guidelines apply to everything you publish online.
That includes your website, your Instagram, your Google profile, your paid ads, and your patient newsletters. Most practitioners know the rules exist. Fewer have actually read them. This guide closes that gap.
It's free because every practitioner should have access to it. The compliance risk is real, and the consequences of getting it wrong (a complaint, a public notice, or a formal caution) are reputational as much as regulatory.
Our track record
We've never had a client receive an AHPRA compliance notice.
Not because we play it safe and drain all the commercial impact from their marketing. Because we understand the rules well enough to know exactly where the line is, and how to build compelling content that stays on the right side of it.
Talk to us about your compliance →Want us to audit
your practice?
The guide tells you the rules. The free audit tells you what your practice is currently getting wrong, and what to fix first. No obligation, no pitch deck.