AI Search · AEO
When a patient asks AI
who to see, are you
the answer?
More patients are starting with ChatGPT, Gemini and Google's AI Overviews than ever before. They don't get ten blue links anymore — they get one recommendation. Answer Engine Optimisation makes that recommendation you.
The shift
Search didn't just change.
The answer did.
The old way
"Physio near me" → ten links → they choose.
The patient did the comparing. If you ranked on page one and your site was decent, you had a shot. Visibility was a list you could climb.
The AI way
"Who's the best physio for my knee in Mermaid Beach?" → one answer.
The AI does the comparing and names a clinic — or three. If you're not the cited source, you're not in the conversation. There is no page two of an AI answer.
What it is
SEO got you found.
AEO gets you cited.
Answer Engine Optimisation (AEO) is the practice of making your clinic the source an AI trusts, quotes, and recommends. It's less about chasing keywords and more about becoming a credible, machine-readable entity the models can confidently point a patient toward.
It rewards exactly what good health practices already have — genuine expertise, real authority, and clear answers — as long as it's structured so AI can find and verify it.
How we do it
Three ways we make you the answer.
Become a citable entity.
AI recommends sources it can verify. We build your practitioners and your practice into recognised entities across the web — consistent details, authoritative bios, published expertise, and the third-party signals (directories, reviews, mentions) that tell a model you're real and trusted.
Structure it for machines.
A model can only quote what it can parse. We give your site the scaffolding AI relies on — FAQ and how-to content that answers real patient questions, schema markup that labels who you are and what you treat, and a clean information architecture that makes your expertise unmissable.
Market to the agents.
The next patient might never visit your website — their AI assistant will. Agents are starting to shortlist providers, compare options, and even book on a person's behalf. We make sure your practice is legible to them: structured availability, unambiguous services, machine-friendly contact paths, and an online presence an agent can act on with confidence.
AHPRA-aware by default
Visible to AI.
Still compliant.
AEO is a gift for regulated practices: it rewards genuine expertise and clear, educational answers — not testimonials or outcome claims. Everything we build to make you citable is designed to sit comfortably inside AHPRA's advertising guidelines.
Read: how to appear in ChatGPT & Google AI →Find out if AI
recommends you.
We'll run your practice through the major AI engines and show you exactly what they say about you today — and what it would take to become the answer. Free, no obligation.